A Small Object. A Lasting Statement.
The BY JOJO horse charm began as a sketch, one afternoon in my studio - the idea that something truly well-made, worn close to you every day, says more than anything loud ever could. For the woman who curates her world with intention, this is that object.
Real people making great products
REACH compliant quality
What we do starts with why
Every stitch is placed with intention. The two-tone leather is cut, layered and finished across a multi-step process - each charm taking several hours to complete.
I wanted to make the kind of object that earns its place - something that gets better with age, that you reach for every single day without thinking, because it just feels right. The horse is about movement, and a certain quiet confidence.
Each piece is made by a small team of specialist artisans - craftspeople who have extensive experience working with premium hides.
Leather selection
High quality real bovine hides that comply with international REACH standards for leather quality. Each batch is hand-inspected before cutting begins.
Pattern cutting & layering
The horse silhouette is cut using precision tools, then the body, mane and tail panels are layered before stitching begins. No two pieces are quite identical.
Refined stitching
The visible stitching is applied with precision and care to create a clean, balanced finish. Every seam is executed to complement the form and ensure lasting durability - a detail that quietly defines the piece.
Edge finishing & quality check
All edges are burnished and sealed. Each charm is inspected individually before packaging. Anything that doesn't meet standard is set aside - not sold as seconds.
Wear It Your Way
The charm attaches to any bag handle in seconds via the leather loop - no clasps, no fuss. It moves with you. Equally at home on a tote, a vintage bag, or a canvas market bag.
Artistry in action
Bold style that's recognizable anywhere
Uncompromising standards
Expert construction and an impeccable finish
Made to last
Pieces that only get better with time and wear
Authentic materials, no compromises
Leather Horse Charm
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